SENIOR DIRECTOR, EVENTS & CONTENT
Tim Reed oversees creative development and the day-to-day operations, marketing and execution of X Games events. In addition to his events responsibilities, Reed drives the year round content strategy and development for the X Games brand and handles programming and acquisition of action sports content for ESPN.
Most recently, Reed oversaw the five-year milestone extension agreement with long-time partner Aspen Skiing Company, keeping the winter version of X Games in Aspen/Snowmass, Colo. through 2019 – the longest-tenured X Games host city. Additionally, Reed played a key role in bringing the X Games summer event to Austin, Texas, in a multi-year agreement after an 11-year tenure in Los Angeles.
Reed’s vision of enhancing and growing the X Games experience into a true festival model has progressed significantly since 2012. The inaugural X Games Austin event in June will feature multiple on-site interactive parks and villages, top musical performances, e-Sport gaming and several other innovative elements for spectators. Under his direction, X Games Music has played a key role in the events transition to the festival model, and has already showcased world-class musical artists such as Linkin Park, 50 Cent, Calvin Harris, Macklemore & Ryan Lewis and AWOLNATION with Kanye West, Flaming Lips and Pretty Lights among many more artists set to perform at X Games Austin.
Reed’s direction over content strategy and development has resulted in original programs such as the World of X Games series on ABC for which he secured an exclusive television agreement with the Association of Surfing Professionals. Reed also led several other content and rights deals such as the X Games Los Angeles Hot Wheels Double Loop Dare stunt in 2012, Rob Dyrdek’s Street League Skateboarding and Global RallyCross programming on ESPN, and the digital content Pro Series on XGames.com.
Prior to his current role, Reed oversaw the planning and daily execution of Sports & Competition, Event Production, Medical and Logistics departments for X Games. Additionally, he led the development of key X Games sports components including: development and launch of RallyCross, the first temporary concrete flow courses, the first fan-voted event around Moto X Best Whip and created the discipline of Moto X Speed & Style. Reed also introduced the first digital X Games competition, Real Street, which has grown into the Real Series franchise.
In 1997, Reed started his career at ESPN as a sports & competition intern. He worked a variety of sports and operations positions over the next two years. In 2002, he was promoted to assistant director of Sports & Competition, where he focused on developing and executing X Games competitions. Throughout his career, Reed has been integral to the planning and execution of over 50 X Games events around the world.
A graduate of Yale University, Reed earned a Bachelor of Arts degree in History and played varsity football and basketball. In his free time, he enjoys snowboarding and skateboarding – two passions that led to his desire to work for ESPN and X Games.