INTERNATIONAL SKATEBOARDING FEDERATION
After dropping out of engineering school and moving to California to skateboard at 19, Josh Friedberg went quickly from working in the warehouse to editing skateboarding videos for his first sponsor, New Deal Skateboards.
The video bug had bit and in 1993 Friedberg Co-Founded 411 Video Productions. As producer/editor he pioneered the 411VM video magazine format that permanently changed the face of skateboard media. Hand-picked by Mark Gonzales to ride for 60/40 Skateboards, Josh turned professional in 1995 for 60/40 sister company People Skateboards. As President of 411, Josh led the company through its acquisition by Wasserman Media Group in 2004, resulting in the creation of Studio 411, a global action-sports production and distribution company.
After leaving Studio 411 in 2005, Friedberg spent his time enjoying his family life and continuing to hone his skills in production, photography, web and mobile development. In 2010, with the support of skateboarders from around the world, he won the $25,000 Audience Award in the Nikon Festival when his short film was voted as fan favorite out of more than 1200 entries.
In 2011, Josh co-founded Already Been Done, the first mobile-focused skateboarding magazine. He was also tapped to take on the Executive Director position at Skateboarding’s non-profit trade association, the International Association of Skateboard Companies (IASC). During his four-year tenure at IASC, Friedberg spearheaded multiple initiatives including; the annual IASC Skateboarding Summit, Skateboarding Hall of Fame and Go Skateboarding Day events, creation of the Just One Board program that has donated over 1500 recycled complete skateboards to underprivileged kids and Innoskate, the ongoing joint-venture with the Smithsonian’s Lemelson Center for the Study of Invention and Innovation that kicked off on a mini-ramp at the National Museum of American History in Washington, D.C. on the 10-year anniversary of Go Skateboarding Day, June 21, 2013.
In April 2015 Friedberg was hired as Executive Director of the Street League Skateboarding Foundation. SLS Foundation is a non-profit that works with municipalities and private entities to build skate plazas in underserved communities.
Friedberg was on site during the Youth Olympic Games in Nanjing, China in 2014 in an observational and documentary capacity. He began consulting for the International Skateboarding Federation in early 2015 and was elected as Executive Director of the ISF in November 2015.